About Us

Born in the Southwest, we are inspired by those who work hard, take risks, and live life to the fullest. 8 seconds can seem like an eternity, or go by in an instant depending on how you look at it. Life is all about perspective, and bull riding has many parallels to everyday challenges. Most of the time it feels like we are barely hanging on; other days we find ourselves on our back, not sure how to get up. But in those moments of success, it's a reminder that the grit, determination, and perseverance truly pay off. Whether at a rodeo event or just spending time with loved ones, we are guided by passion, humility, and the understanding that tomorrow isn't promised. Make every second count!